When we first find or use brand activation as a marketing tool. We are amazed at the simplicity and the ability to produce instant results. Most marketers are interested in the brand equity brand because it is easy to run and not easily measured in the short term, that it takes market research assigned to measure changes in attitudes that have been made by consumption of media products such as print, electronic and outdoor advertising whereas its value, Brand sales volumes can be measured instantly by doing a volume drive that you can set a specific volume target.
Brand activation in its simplest form is a road show where you take the brand to people so they can feel the brand. Your favorite band is a brand and as you attend their live performances and feel their music brand directly, that is activation. This is known as a marketing experience and is a popular method for creating brand experiences for customers or consumers. It works brilliantly for Fast Moving Consumer Goods according to our experience. Continue reading →